The Vision 
Born from the soul of the streets and refined by global rhythms, EMA Records is the home of
modern Afro R&B. We believe in music that resonates—tunes that capture the heartbeat of
listeners.
The Origin Story
Founded in 2019 by music producer Mack H.D, EMA Records began with a singular, personal
mission: to provide a platform for his debut Hip Hop album, Struggle Make Success. What
started as a vehicle for a single project quickly evolved into a powerhouse for independent
talent. The name itself carries that original spirit—proving that with the right sound and a
dedicated team, the struggle truly does lead to success.
The EMA Impact
Since our inception, we have transitioned from a boutique Hip Hop label into a global leader in
the Afro R&B genre. Our growth is driven by a passion for discovery and an ear for the “next”
sound.
● 100M+ Streams: Our catalog has surpassed 100 million streams on Spotify alone, a
testament to the global appeal of our releases.
● Tastemakers: EMA Records manages some of the top-performing Afro R&B playlists on
Spotify, curating the best of the genre for millions of listeners worldwide.
The Sound
At EMA Records, we curate the “vibe.” Our signature sound is a seamless fusion of soulful R&B
textures and the infectious, rhythmic pulse of Afro-fusion. We focus on music that feels as good
in a late-night lounge as it does on a global stage.
Our Future
With over 100 releases under our belt, we are just getting started. EMA Records is committed to
becoming the definitive global hub for Afro R&B. Our mission is to continue discovering the
voices that define this era, utilizing our industry-leading Spotify playlists to break new artists and
bring their stories to the world. We aren’t just building a catalog; we are building the future of
global Afro R&B, one note at a time.